Key Stakeholder : Pühajärve Spa & Holiday resort
Other stakeholders : In addition to lead member of the cluster - Pühajärve Spa & Holiday resort - there are several important stakeholders in the region:
- Regional development center – Valgamaa Development Agency;
- Foundation South-Estonian Tourism;
- Local tourism organization – Otepää tourism center
SEI-Tallinn is the lead coordinator of the EMAS Easy MOVE-IT project. The organization is responsible for all contacts with the European Commission, the coordination of the project, the coaching of clusters in Estonia, the adaptation of the cluster toolkit in …
Labels ands brands in the region
The European EMAS Regulation specifies the requirements to comply with when setting up an Environmental Management System (EMS). It is a voluntary scheme. EMAS goes beyond...
The Green Key is the first international environmental label for tourist accommodation (hotels, campsites) and a voluntary label based on rigorous criteria, which cover the...
In order to be granted the European Ecolabel for Tourist Accommodations, the accommodation entities have to meet a set of very strict environmental performance criteria...
South Estonia is the land of untouched nature, rivers and deep lakes. Old farmhouses, picturesque villages and pastoral small towns are typical for this part of Estonia. South-Estonia is popular among tourists who seek for sport active and wildlife/nature holidays in all seasons.
ISF (International Ski Federation) World Cup's cross-country skiing competitions are held in the region and there are lots of opportunities for winter sports.
South-Estonia cluster crosses the border. SMEs that are part of the cluster are from 4 different counties. Although the main cluster activities are mostly located around the city of Otepää that is situated in Valgamaa county. Otepää and its surrounding areas are located in Otepää Nature Park. Thereof the activities in Nature Park territory are more strictly regulated.
All four counties development strategies have a focus on tourism. This is linked to quality in tourism sector, sustainable environment and development of regional tourism marketing strategies.
There is a development plan for South-Estonia Tourism as well (South-Estonia tourism region covers 6 Estonian counties out of 15). This plan sets five product categories for further development, which are: active holiday, nature tourism, health and wellness tourism, business tourism, historical and cultural tourism.
Boundaries and Certifications
All accommodation facilities part of the cluster have implemented environmental management system based on criteria of Green Key (Green Key is the most common and well-known label in Estonia). One hostel implemented EMS according to EU ecolabel criteria. Other SMEs (services, farms and food processing firms) implemented EMS according to EMAS. Only one company was registered according to EMAS. EMAS registration is considered to be too expensive for SMEs and there is lack of awareness and demand amongst customers and the public.